Evaluation Guide and Mark Scheme

0. Candidates will evaluate their work digitally. Where candidates have worked in a group, the evaluation may be presented individually or collectively but the teacher must allocate a mark according to the contribution/level of understanding demonstrated by the individual candidate. Each candidate should give a clear indication of their role in any group evaluation.
   
   The questions that must be addressed in the evaluation are:
   
• In what ways does your media product use, develop or challenge forms and conventions of real media products?
  
• How does your media product represent particular social groups?
  
• What kind of media institution might distribute your media product and why?
  
• Who would be the audience for your media product?
  
• How did you attract/address your audience?
  
• What have you learnt about technologies from the process of constructing this product?
  
• Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? 
  
  
  
  
  0. Level 3 12–15 marks
     
  • Proficient skill in the use of digital technology or ICT in the evaluation.
    
  • Proficient understanding of issues around audience, institution, technology, representation, forms
    and conventions in relation to production.
    
  • Proficient ability to refer to the choices made and outcomes.
    
  • Proficient understanding of their development from preliminary to full task.
    
  • Proficient ability to communicate.
    
    Level 4 16–20 marks
    
  • Excellent skill in the use of appropriate digital technology or ICT in the evaluation.
    
  • Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.
    
  • Excellent ability to refer to the choices made and outcomes.
    
  • Excellent understanding of their development from preliminary to full task.
    
  • Excellent ability to communicate.