More marketing stuff

http://www.hypebot.com/hypebot/2013/05/so-just-what-is-solomo-marketing.html

http://diymusician.cdbaby.com/2013/04/how-to-promote-your-digital-music/

http://musicindustrysectionb.blogspot.co.uk

Relationship between record labels and independent artists from nazifakamal

Convergence/synergy/marketing

“Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences.” To what extent do you agree with this statement in relation to your chosen media area? You must choose to focus on one of the following media areas. You may also refer to other media in your answer.

Work on the tasks below with a view to writing an essay next week.
-Define technological convergence, cross-media convergence and synergy.
-Research the impact of convergence and synergy on the marketing of music products.
-Research audience response to these strategies.
-List your own experiences with the music industry using these strategies.

Synergy and cross media convergence from sandraoddy2